The 11th of every month is Pocky day! When you and your friends take pictures, instead of "Cheese!" try saying "Pocky!" Just saying "Pocky!" will make you smile. In addition, you can place Smile Pins with your photos to energize your town. Connect with each other in a Smile Relay and spread smiling faces all over the map! Try it out for yourself with your smartphone.

COLOR THE STREET
WITH YOUR SMILE!

This service is only available
via smartphone.
Access the QR code using
your smartphone to participate.

[Recommended operating environments]
iPhone: Safari on iOS13 or later (newest)
Android: Chrome on Android 9 or later

Before using, please agree to the Terms of Use.

[Recommended operating environments]
iPhone: Safari on iOS13 or later (newest)
Android: Chrome on Android 9 or later

Say "Pocky" and take a picture!

Say "Pocky!" to put a smile on your face,
take a picture, and drop it as a pin to energize your town!
You can also connect your photo with the smiles of
people special to you for an even more energy!

What is a
"Smile Pin"?

Smile Pins will appear on your street by saying
“Pocky” and taking a photo.
Drop Smile Pins everywhere,
in your favorite places across the globe,
to make the world smile!
Let’s Share Happiness!

How to play

  • Say "Pocky" and
    take a smiling photo.

    Let’s say Pocky!

  • Choose an area to
    drop your Smile Pin on the map.
  • Drop your Smile Pin on the street
    view with Google Maps.
    Due to the system design of
    Google Map/Street View,
    Smile Pins may stand up
    on roads in some cases.
  • Dropped Smile Pins make
    your town colorful!
  • You can also use your Smile Pin
    to start
    a relay with your friends!
    Pins dropped by the members
    of your Smile Relay will all be
    displayed
    in the same color!
    Due to the system design of
    Google Map/Street View,
    Smile Pins may stand up
    on roads in some cases.

How to Participate
in a Smile Relay

  • Drop a Smile Pin and
    share the Google Maps page with
    your friends to start a Smile Relay.

  • When you drop a Smile Pin,
    a dedicated URL will be issued.

  • Copy the dedicated URL.

  • Share the copied URL
    with your friends using social media!

  • The friends you shared the URL
    with can participate in the Smile Relay.

  • Access this site with the URL
    shared using social media.

  • When you drop a Smile Pin
    in Google Maps, the pin will be
    displayed in the same color
    as your friend who shared
    the relay, and with the same
    face stickers, you can
    maximize the sense of unity!

  • Share the dedicated URL
    with your friends and keep
    the Smile Relay going!

  • You can also participate in groups
    that have already started their relay!
    Just tap on the group name on the map
    and take a smiling photo to join!
    Take a look around and check out
    what kind of groups there are!

    Tap here for details
  • Start a Smile Relay with
    people special to you and
    spread smiles all over your
    town!

Before using, please agree to the Terms of Use.

Smile Pin

Share your Smile Pin with everyone in your town!
Invite your friends to join in and spread smiles
all over the world!

Take a picture holding
Pocky
to spread even
more happiness!

* Largest chocolate coated biscuits brand - retail RSP, current (Estimated sales of $589,900,000 in 2019 based on international market research data)
* Cream covered biscuits are included in the data classification based on international market research.